AB Enzymes Introduces VERON^® MaxiFresh, the Next Generation of Freshness Solutions for Baking

At AB Enzymes, we are pleased to announce the launch of VERON^® MaxiFresh, the latest addition to our Bake portfolio and the next generation of maltogenic amylase technology. 

We understand that today's manufacturers of baked goods face increasing pressure to extend product shelf life while maintaining the sensory qualities consumers value most. While softness remains important, freshness perception is also shaped by factors such as moistness, resilience, and the overall sensory experience. 

Supporting quality throughout shelf life 

We developed VERON^® MaxiFresh to deliver a more complete freshness experience by enhancing moistness, softness, and resilience throughout shelf life. 

With VERON^® MaxiFresh, we help manufacturers of baked goods meet evolving consumer expectations while creating opportunities for product differentiation in increasingly competitive markets. 

Expanding opportunities in high-sugar applications 

In addition to traditional bread applications, VERON^® MaxiFresh offers high sucrose tolerance, making it suitable for challenging high-sugar formulations. 

This enables ingredient manufacturers and food producers to bring freshness benefits to a broader range of baked goods, including sweet baked products where maintaining quality throughout shelf life can be particularly demanding. 

Helping customers address evolving market demands 

Consumers increasingly expect baked goods to remain appealing for longer periods without compromising eating quality. At the same time, producers of baked goods are looking for ways to differentiate their products and create additional value in a competitive marketplace. 

With VERON^® MaxiFresh, we address these needs by enhancing moistness while maintaining product structure and resilience. This allows manufacturers of baked goods to deliver a fresher eating experience without trade-offs in texture, even in demanding long-life applications. 

A new addition to the VERON^® portfolio 

With the launch of VERON^® MaxiFresh, we continue to expand our portfolio of enzyme solutions for baking. The new technology provides manufacturers and ingredient suppliers with a powerful tool for developing differentiated baked goods that align with evolving consumer preferences.